Cedric Dupont Antiques
Website design and web development.
Challenge
We explored a number of styles we felt matched well with themes throughout the game before
Tab 2
Summary
To socially activate Expedia’s new above-the-line luggage tag brand campaign we created an engaging Facebook campaign application that enabled users to create their own travel messages to share with their friends and be in to win.
The UK campaign almost doubled Expedia UK’s Facebook fan base, received over 4,000 competition entries, and had a Page Reach of over a million at it’s height.
Following on from this success the campaign was rolled out in France, Germany & Denmark.
Brief
Our challenge was to:
- Deliver a website which attracts high volume of non-branded organic traffic.
- Achieve high conversion rate.
- Minimise PPC spend while maintaining traffic and site revenue.
- Deliver sound ROI.
Insight
Location & Requirements
During the research phase of this project, we learned that users often specified a location as well as outlined their office space requirements.
Competitive Advantage
Most businesses in the office lettings sector purely optimise their websites around office types and make little or no reference to specific locations.
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