What is Search Engine Optimization (SEO)?
Search Engine Optimization is the process of improving a new or existing web site’s traffic from search engines by modifying the web site’s code, content, linking structure, layout and navigation. Studies have shown that web surfers click on more “organic” search listings than the sponsored ones along the top and right hand side of the search results.
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4FX has over 14yrs experience getting our clients’ sites to the top of the search engines.
How SEO Can Benefit Your Business
Having a web site without any traffic is like posting a billboard in the middle of a desert. With thousands of web sites going online everyday, competition is fierce, and the difference between a 1st-page ranking and a 10th-page ranking can mean success or failure for your business.
4FX will customize an SEO and Internet marketing package to meet your business needs. Several factors will influence the cost and time required to market your site in the search engines:
- The amount of marketing you have already done for your site
- Your web site’s content and theme
- Your business objectives
- Your search engine marketing budget
Choosing strategic keywords that are relevant to your business is essential for targeting an audience that is interested in your content, products or services. 4FX will research and add more keywords and relevant keyword phrases to your existing keyword list based on search frequency and relevance to your web site.
Our competitive analysis reports allow you to identify your web site’s strengths, weaknesses and unidentified opportunities in comparison to others competing for a share of the search traffic on your keyword(s).
Web Site Analytics
We analyze your web site analytics reports to determine which keywords and search engines are driving traffic to your site, and which of those keywords convert the best. This type of data helps us understand what is working and make the necessary adjustments to fully optimize your search marketing campaigns.
Search Engine Friendly Web Design
It’s great to have a pretty web site but if customers and search engines can’t find it, you don’t stand a chance of meeting your business goals. 4FX designs and builds search engine friendly web sites while maintaining quality aesthetics. Click here for our Web Design Portfolio.
If your business caters to your local market, this is the best solution. We will link your city/town with your industry so that every search will list your company on the first page of the search results.
- “palm beach consignment” lists www.palmbeachconsignmentgroupinc.com on the 1st page.
- “West palm beach antiques” lists Cedric Dupont Antiques (a 4FX client)
If your business appeals to a national audience, it’s obviously more competitive, so we will spend more time ranking you in several markets throughout the country.
- “cheap hosting” lists www.hostwire.com (a 4FX partner) on the first page.
- “french antique furniture” lists Cedric Dupont Antiques 6th on the search results page.
- “underwater LED lights” lists Abyss Lite 1st on the search results page.
The number of high-quality, relevant links pointing to your web site will determine how well your site shows up in search results. 4FX uses various ethical link building methods to obtain these high quality links to improve your rankings in the search engines.
Social Media Optimization
Social media (Facebook, Twitter, Myspace, LinkedIn, Digg, etc) has become paramount to building an online presence. 4FX will create a social profile for your business on social networking sites to improve your image, build your brand, and send more traffic to your web site.
Having a blog linked to your main web site builds customer loyalty, fortifies your brand and provides search engines with fresh, valuable content. 4FX will help you build your blog, advise you on maintaining it, and add features for organizing the content as you develop it.
If you do not have time to regularly blog about your industry, 4FX works with writers and editors who produce high quality, search engine friendly content that sells your product or service while building your overall SEO strategy.
Online Public Relations/Press Release Optimization
Online public relations is the process of influencing potential customers in their respective online hang-outs, whether these are chat rooms, Facebook, Second Life or other online communities. 4FX can optimize your press releases and communications for the search engines and help spread your message to a targeted audience.
With so many web sites competing for traffic, it is important to grab your audience’s attention immediately. A video, or series of videos, can do the trick. 4FX shoots, edits and produces 15-second webmercials, viral videos, workshops and/or interviews that can be posted to YouTube, Vimeo, Ustream and other video sharing networks, in order to drive traffic back to your web site.
Paid Search Marketing (PPC)
Pay-Per-Click (PPC) ads are the sponsored links on the top and right hand side of a search results pages, and every time someone clicks them, you pay the search engines. 4FX can set up and manage cost-efficient PPC campaigns. Rates vary according to advertising budget as well as how competitive your market is.
PPC combined with an SEO campaign can be a very good strategy for increasing your brand’s exposure in the search engines and increase sales.
Similar to PPC search ads, contextual advertisements are text ads embedded within the content of targeted websites. These ads can be targeted either by keyword(s) that are relevant to your ad, or by the website URL of the site displaying the ad.